Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site.
Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search.
On-page optimization refers to factors that have an effect on Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page.
OFF Page Optimization also known as link building. Link Building describes actions aimed at increasing the number and quality of inbound links to a page.
SMO refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.
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